The Company as an Incentive Machine
How organisational incentives quietly shape the behaviour of a firm.
Research IndexVol. 01 / 2026
Explore the ideas.
Published work, research briefs, developing questions and planned investigations. Every entry tells you which stage it is in.
17 pieces
Small firms went digital. Their work did not become simpler.
What digitisation changes, and what it quietly leaves behind the counter.
The Economics of Human Attention
Information became abundant. Human attention did not.
Why Humans Care So Much About Status
A map of the competing explanations behind relative position.
UPI is infrastructure. The business model sits around it.
Where value is created when the payment experience remains free.
The Cost of Permission After 1991
Why approval speed, sequencing and uncertainty still matter to small firms.
AI's Cloud Has a Physical Bill
How siting, cooling and grid choices shape the public cost of compute.
DMart's Advantage Begins With Cost
The operating system underneath everyday low prices.
What Visible Success Hides
How to learn from biographies without erasing luck, selection and failure.
A Student Discount Is an Acquisition Strategy
Why student offers need both a business thesis and a live eligibility check.
The Nature of Power
How power is accumulated, legitimised, distributed and defended.
In development
Why Do Institutions Lose Trust?
A question about legitimacy, performance, memory and public expectations.
What Convenience Really Costs
Technology often moves work instead of removing it.
What Makes Work Meaningful?
A research map of autonomy, mastery, identity, service and status.
Why Do Institutions Outlive Their Founders?
A history question about rules, incentives and path dependence.
How Does Scientific Consensus Form?
Evidence, replication, institutions and the limits of certainty.
What Makes Great Companies Endure?
A study of governance, succession, incentives and institutional memory.